Healthy NewsWorks introduces new brand identity
May 2022 … Healthy NewsWorks is proud to announce that it is updating its logo and brand identity to reflect its growth and evolution into web and digital communications as well as print.
“Our organization has expanded in so many ways,” said Omar D. Joseph, who chairs the Healthy NewsWorks marketing and communications committee. “The new brand allows us to update our presence to come in line with the world we live in.”
Tony Auth, a longtime political cartoonist for The Philadelphia Inquirer, created the first Healthy NewsWorks logo in 2009 when Healthy NewsWorks’ student reporters only wrote for print health newspapers. Today, they produce articles for our website and books and also develop videos.
The updated brand identity was developed after hearing from focus groups of students and educators involved in our program. The new logo echoes the visual element of a notebook from the original logo and gives it contemporary treatment, including bright colors.
With pro-bono guidance from Michelle Davidson, president of Thunder PR in Philadelphia, and a team of board members and volunteers, the new logo and associated color and font guidelines were created by Rebecca Cariño of Cariño Studio. The guidelines will be used to update imagery for our digital content, website, and print materials in months ahead.
“We wanted to create a brand that reflected the impact the organization is making and the lives it is changing,” Omar said. “That was the drive behind the rebrand. We wanted the external brand to more closely match the internal dynamics.”